Dear Beauty Boss,
It's clear that times are changing... And with that, so is the way that the salon, spa, and beauty industry does business.
It seemed like just yesterday our clients were reaching out telling us they had just finished, yet another appointment...
Now, those times can sometimes feel distant.
One by one, as we reached out to our clients we got the same story...
"I'm being forced to shut down..."
"How do I make any money if I can't service my clients with these new "social distancing" rules..."
"I don't know how I'm going to make rent if my doors are closed..."
And the classic...
"Jordan, this is completely F@$%&D!!!"
And because we've been dealing exclusively with salon, spa, and beauty professionals for the last few years, it's been hard to see this happening.
Some of these people are not just clients, but they're actually our close friends.
And it's extremely tough to see your friends pour their heart out into a business for years, to have their success throttled by an external factor out of their control.
I mean, YOU didn't cause this, but YOU still have to deal with it.